Paze

Built for how you shop

Man wearing white sunglasses and a purple-red shirt looking at a red smartphone against a yellow background with a white headphones product image and a blue checkout button above his shoulder.

Overview

Transforming digital friction into brand connection

We helped Early Warning Services introduce Paze, a checkout solution, by transforming a dreaded process into a delightful one. Through strategic visual storytelling, custom typography, and an adaptive brand ecosystem, we redefined checkout as a satisfying conclusion to the shopping journey, making the complex simple and the transactional human.

Opportunity

Using the visual vernacular of e-commerce to clearly demonstrate online checkout

The Paze logo (designed by Lippincott) is brought to life through the angular “z”. Bringing forth notions of approachability, action and ease of use.

In collaboration with Lippincott and  Linotype a custom typeface was created featuring a unique lowercase “z”. Letterforms and their terminals were designed with a 45-degree angle, mirroring the “z” within the Paze logo.

The rich color palette gives Paze energy and vibrancy, while working seamlessly alongside the diverse brand colors of partner banks, credit unions, and merchants.

Iconography focuses on the visual language of e-commerce UI. Simplified for versatility and demonstrating key moments within the checkout experience. The system balances friendly rounded corners with clean sharp edges and strategic open spaces.

Smartphone screen displaying a payment app with logos of Bank of America, Chase, Capital One, Elan, PNC, US Bank, Truist, and Wells Fargo cards surrounded by similar colorful cards on a blue background.
Paze app screen showing a convenient new online checkout from banks and credit unions, featuring logos of Bank of America, Capital One, Chase, Elan, PNC, Truist, US Bank, and Wells Fargo with a Continue with Paze button at the bottom.
Mobile screen showing Paze app verifying identity with input fields for a 6-digit security code sent to a number ending in 5555, with options to resend code or use a different phone number and a blue unlocked padlock icon.
Mobile screen displaying payment options with logos of Bank of America, Capital One, Chase, Elan, PNC, Truist, US Bank, and Wells Fargo, and a blue button labeled Select payment.
Paze app screen showing My Card with physical and Paze card numbers partially hidden, billing address, and a blue Checkout now button.

A simplified experience

Streamlining UI examples through a marketing lens helped to highlight key moments within the checkout experience. This ensured that unique selling points and reasons to believe were communicated with a sense of ease, simplicity and clarity.

Visualizing relatable stories through photography

We featured online shoppers in environments that showcase their needs, interests and passions with a dynamic and modern look. In our storytelling, situational environments often catalyze a Paze checkout moment.

Lifestyle
Worlds were built that online shoppers can authentically see themselves in, all-the-while remaining open to imagination and possibilities.

Objects of desire
Hands with devices and holding objects of desire introduce a more human touch to Paze UI demonstrations and online purchase examples.

Tabletops
Stylized tabletop photography helped to tell stories around specific types of merchant opportunities and online shopping activities.

Over-the-shoulder
Whimsical and real-life, situational shopping provided context for how Paze is used for relaxed, stress free, online checkout.

Minimalist e-commerce app wireframe with product list, quantity selectors, checkout buttons, credit card mockup, and location pin icons on blue background.

An adaptive system

Visual thematics of credit card shapes paired with common components found within e-commerce UI and digital checkout experiences were utilized to create an own-able and adaptive system of layouts.

Consumer making online purchase with mobile phone and eye-catching discount advertisement on background.
Man in yellow sweater holding twin babies wrapped in blue blankets while using a smartphone with a hamburger checkout icon above, on a blue Paze advertisement poster.
Outdoor advertisement screen showing two women seated at a cafe table with drinks, one in a blue jacket and the other in a red plaid dress, with text promoting fast checkout for paze.com.

A culturally-led 360˚ 
campaign brand launch

We designed a communication system that online shoppers can authentically see themselves in, all-the-while remaining open to imagination and possibilities. Using the visual vernacular of on-line, e-commerce interfaces helped to highlight key moments within the checkout experience. This ensured that unique selling points and were communicated with a sense of ease, simplicity and clarity.

Billboard with blue background showing the word 'paze' and images of a hand holding shoes, a man holding babies, another man smiling at his phone, and a hand holding a smartphone displaying an app, with text 'Online checkout from banks and credit unions'.
Advertisement billboard showing a happy woman in a blue top holding turquoise shoes with text promoting a faster and more secure way to checkout online by Paze.
Laptop screen showing a blue webpage with text 'Sephora Beauty insiders can now checkout online with Paze' and a 'Learn more' button.
A hand holding a blue tote bag with light blue handles, printed repeatedly with the word 'paze' in white and colorful letters on a blue background.
“SO PROUD to be a part of this amazing team, and to have our work recognized! Look forward to what's next!”
JAMES B. O’CONNELL
GLOBAL MARKETING & PRODUCT EXECUTIVE, PAZE