Instead of sharing their lives on public social profiles, Gen Z relies on DMs and group chats to stay connected — making it more difficult for brands to understand Gen Z and how to reach them.

Through this vibrant community, we’ve surfaced how Gen Z saves their money, fights climate change, and even decides what to stream on the weekends, and have supported our partners in navigating and connecting with this powerful generation.

Want to know more about the panel and how we can tailor insights to your unique needs?