Chase Travel
Turning scrolls into stories
Overview
Experience as the main character
Chase Travel wanted to reposition itself as the go-to platform for booking unique and elevated travel experiences. To do so, we needed to break through the noise of a saturated travel market dominated by impersonal, transactional messaging. Our goal was to inspire a new generation of premium travelers by showcasing how Chase Travel is more than just a booking portal—it’s a gateway to a life filled with unforgettable moments.
Opportunity
Premium travel experiences are notoriously difficult to find and even harder to fund.
Solution
Getting in the mindset of the “Premium Explorer”
Chase Travel wanted to reposition itself as the go-to platform for booking unique and elevated travel experiences. To do so, we needed to break through the noise of a saturated travel market dominated by impersonal, transactional messaging. Our goal was to inspire a new generation of premium travelers by showcasing how Chase Travel is more than just a booking portal—it’s a gateway to a life filled with unforgettable moments.
Execution
Emotionally resonant stories
We launched a fully integrated, cross-channel campaign to immerse audiences wherever they were most engaged. Key channels included online video with visually stunning stories featuring travel diary-style content using iPhone footage and personal snapshots to create an authentic feel, programmatic display and audio to expand reach through targeted placements, and digital out-of-home with eye-catching displays that brought the experiences to life.
The content followed a three-part storytelling format: Dream, Discover, Book. Each phase guided the audience from inspiration to action while establishing Chase Travel as an essential part of their journey.
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A bright and optimistic palette helps channel thoughts of starting an adventure.
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Elevated yet approachable type styling provides notions of discovery and calm.
Natural and authentic photography is paired with elements of user interface.
RESULTS
Transforming Chase Travel into a lifestyle brand
Our socially native approach paid off, sparking travel FOMO and positioning Chase Travel as the ultimate platform for premium exploration. Engagement rates exceeded benchmarks, while positive sentiment surged as audiences resonated with the organic, authentic storytelling. The campaign successfully repositioned Chase Travel as not just a booking tool, but as a lifestyle brand that empowers premium explorers to dream, discover, and book their next great adventure.