Chase Travel

Turning scrolls into stories

Woman in blue dress wearing large sunglasses relaxing on a boat with ocean in the background.

Overview

Experience as the
main character

Chase Travel wanted to reposition itself as the go-to platform for booking unique and elevated travel experiences. To do so, we needed to break through the noise of a saturated travel market dominated by impersonal, transactional messaging. Our goal was to inspire a new generation of premium travelers by showcasing how Chase Travel is more than just a booking portal—it’s a gateway to a life filled with unforgettable moments.

Opportunity

Premium travel experiences are notoriously difficult to find and even harder to fund.

Collage of five images showing: a woman and child exchanging food at a market stall, a child snorkeling underwater among tropical fish, close-up of a woman’s legs in a green fringed dress dancing on a patterned floor, a girl playfully holding a small white toy figure, and a lively indoor dance scene with people dancing and socializing.

Solution

Getting in the mindset of the 
“Premium Explorer”

Chase Travel wanted to reposition itself as the go-to platform for booking unique and elevated travel experiences. To do so, we needed to break through the noise of a saturated travel market dominated by impersonal, transactional messaging. Our goal was to inspire a new generation of premium travelers by showcasing how Chase Travel is more than just a booking portal—it’s a gateway to a life filled with unforgettable moments.

Plyr embed. This only shows up on the production site.

Execution

Emotionally resonant stories

We launched a fully integrated, cross-channel campaign to immerse audiences wherever they were most engaged. Key channels included online video with visually stunning stories featuring travel diary-style content using iPhone footage and personal snapshots to create an authentic feel, programmatic display and audio to expand reach through targeted placements, and digital out-of-home with eye-catching displays that brought the experiences to life.

The content followed a three-part storytelling format: Dream, Discover, Book. Each phase guided the audience from inspiration to action while establishing Chase Travel as an essential part of their journey.

Horizontal stripes in dark blue, cream, white, bright blue, and orange colors.

A bright and optimistic palette helps channel thoughts of starting an adventure.

Text reading 'Dream Discover Book' in large letters with 'Queens Light' in smaller letters below on a white background.

Elevated yet approachable type styling provides notions of discovery and calm.

Natural and authentic photography is paired with elements of user interface.

RESULTS

Transforming Chase Travel 
into a lifestyle brand

Our socially native approach paid off, sparking travel FOMO and positioning Chase Travel as the ultimate platform for premium exploration. Engagement rates exceeded benchmarks, while positive sentiment surged as audiences resonated with the organic, authentic storytelling. The campaign successfully repositioned Chase Travel as not just a booking tool, but as a lifestyle brand that empowers premium explorers to dream, discover, and book their next great adventure.

Results

440% brand awareness growth