Chase Mobile Reimagined

Do more with every tap

Overview

Turning everyday banking into everyday empowerment

The Chase Mobile® app offers a comprehensive suite of features, but many customers were unaware of its full capabilities. To address this, we focused on highlighting the “more” users could do with the app, creating a strategy that resonated across diverse audiences. This approach not only elevated awareness but also positioned Chase as a top choice for Buy Now, Pay Later services, empowering customers to fully utilize the app’s offerings.

Opportunity

Helping inactive mobile customers and those unaware of the full breadth of features understand all the services available to them via the Chase Mobile app.

Solution

A modular expression  of "more"

A simple and flexible approach to meet many different demographics and audience types.

Our audience wasn’t any one particular archetype. This meant our strategy, and ultimately our work, needed to be simple and flexible enough to appeal to a broad spectrum of people. Our strategy centered on sowing the “more” available to our customers.

Plyr embed. This only shows up on the production site.

Visualizing "more"

Taking our extracted UI approach a step further, we developed a visual representation of the “more” that customers can do with the Chase Mobile® app. This became a universal mnemonic that punctuated our campaign idea.

Plyr embed. This only shows up on the production site.

Doing "more"

We filmed 15 vignettes, each hitting on a different benefit of the app. And to bring each story together we used the extracted UI of each feature as a visual representation of the “Do more.” The vignettes could be bundled together or stand alone as individual assets.

Further building on the Mobile Reimagined design system and creative construct, we set out to raise awareness and set Chase apart as the top BNPL option on the market.