Chase Mobile Reimagined

Do more with every tap

Man walking three dogs in a park with digital overlays showing $25 sent via Zelle to three different people.

Overview

Turning everyday banking into everyday empowerment

The Chase Mobile® app offers a comprehensive suite of features, but many customers were unaware of its full capabilities. To address this, we focused on highlighting the “more” users could do with the app, creating a strategy that resonated across diverse audiences. This approach not only elevated awareness but also positioned Chase as a top choice for Buy Now, Pay Later services, empowering customers to fully utilize the app’s offerings.

Opportunity

Helping inactive mobile customers and those unaware of the full breadth of features understand all the services available to them via the Chase Mobile app.

Hand holding a phone displaying Chase Offers app with cashback deals from Home Depot and Michaels.

Two hands holding smartphones showing Zelle app screens with $25 transactions over a pepperoni pizza background.

Man sitting on a park bench using a smartphone with a digital JPMorgan investment chart overlay and throwing a yellow frisbee.

Woman in a yellow beanie and gray shirt taking a selfie inside a skateboard and streetwear shop with a digital budget overlay showing $500 spent and potential savings.

Solution

A modular expression  of "more"

A simple and flexible approach to meet many different demographics and audience types.

Our audience wasn’t any one particular archetype. This meant our strategy, and ultimately our work, needed to be simple and flexible enough to appeal to a broad spectrum of people. Our strategy centered on sowing the “more” available to our customers.

Plyr embed. This only shows up on the production site.

Visualizing "more"

Taking our extracted UI approach a step further, we developed a visual representation of the “more” that customers can do with the Chase Mobile® app. This became a universal mnemonic that punctuated our campaign idea.

Collection of Chase Bank app screens showing features: Zelle money split and send, account offers, welcome snapshot with balances, credit journey score of 720, budget spend tracker, card lock/unlock, rewards points, quick deposit, and investment graph rising.

Animated GIF showing steps to make a quick deposit via mobile app, including entering amount, selecting bank, confirming details, and receiving confirmation.

Animated illustration showing gift boxes, coins, stacks of money, and reward icons symbolizing a rewards system.

Animated graphic showing three coins falling into a transparent piggy bank with a growing green dollar sign and upward arrow indicating investment growth.

Payment plan options for My Chase Plan showing 6 payments at $420.00 per month, 12 payments at $210.00 plus $15.01 monthly fee, and 18 payments at $140.00 per month.

Animated demonstration of a person using a smartphone app to send money via Zelle, showing input of recipient’s email or phone number, payment amount, and selecting payment method.

Hand holding a smartphone displaying Chase banking app with account balance, card lock status, Zelle payment, investments, and payment plan details.

Plyr embed. This only shows up on the production site.

Doing "more"

We filmed 15 vignettes, each hitting on a different benefit of the app. And to bring each story together we used the extracted UI of each feature as a visual representation of the “Do more.” The vignettes could be bundled together or stand alone as individual assets.

Further building on the Mobile Reimagined design system and creative construct, we set out to raise awareness and set Chase apart as the top BNPL option on the market.