Chase Freedom Unlimited

Cashbacking, but make it a holiday blockbuster

Overview

The ultimate holiday companion

Chase Freedom Unlimited wanted to position itself as the ultimate holiday companion, helping customers make the most of the season without stress or financial strain. The goal was to empower cardholders to spend confidently, knowing they were earning cash back on every purchase while embracing the spirit of giving and celebration.

Opportunity

Differentiating within a competitive credit card landscape where rewards messaging is often transactional and making holiday shopping an experience rather than a core.

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Solution

Cash back has never been this fun

The campaign launched with a 30-second TV and online video spot that introduced the cashbacking universe. Additional assets included a 45-second in-cinema ad, 15-second social and digital audio spots, and static graphics. The creative leaned into a movie-like presentation, complete with cinematic title cards and big-budget production value, while maintaining a playful and humorous tone throughout. Talent was encouraged to improvise, adding authenticity and personality to the content.