adobe
Unleashing creativity with Adobe
Overview
Social-first storytelling across Adobe brands
SPCSHP partnered with Adobe to revitalize their social media presence across multiple products while maintaining brand consistency. Adobe’s diverse product portfolio from Express to Acrobat to Education serves different audiences but needed to stay unified through shared principles of creative excellence, cultural relevance and accessibility.
Opportunity
Adobe needed to build distinct social voices for Express, Acrobat, and Educators, each resonating with a unique, highly specific audience.
Solution
Tailored strategies for every audience
We developed unique content strategies for each product: For Express, we created Gen Z-focused content with 40-50 pieces monthly. Acrobat became the "funny work bestie" for millennials. Adobe for Educators provided practical, empathetic content for teachers. Our goal was to demystify Adobe’s tools and empower users to engage creatively and confidently.
Execution
Creative content at cultural speed
We produced diverse content formats tailored to each audience from vibrant, trend-driven posts for Express, to workplace humor for Acrobat, and educational resources for teachers. Our approach included platform updates, cultural moment activation, and educational content that made Adobe products feel accessible and relevant to each target demographic. The result? A cohesive, culture-driven presence that made Adobe feel more human, helpful, and creative.
Execution
Creativity that sparked real results
By grounding each product's story in culture and fun, we boosted engagement and built relevance across Adobe’s diverse user base.
