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Data-Driven Creativity in Marketing

At first glance, “data-driven creativity” might sound simple: blend data with creativity, apply analytical methods, and voilà — innovative work emerges.

Three Ways Gen Alpha is More Digitally Advanced than Gen Z

With a more autonomous digital presence than Gen Z, Gen Alpha manages devices and online activities with minimal parental involvement.

Social Commerce Power Plays

Shopping just keeps getting smarter—and way more fun. TikTok totally changed the game in 2024, but with a possible U.S. ban on the horizon, apps like Shop and Whatnot are stepping up big time.

Insights and Inspiration for the Future of Creativity

Cannes Lions 2024 provided a wealth of insights and inspiration, reaffirming the power of creativity in navigating and shaping the future.

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AgencySpy

Big Spaceship Relaunches as SPCSHP for a New Community Era

Independent creative agency Big Spaceship is relaunching as SPCSHP (pronounced “Spaceship”) to usher in a new era, one centered on new and upleveled services, and a community-driven approach at its core.

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